Marijke van Putten
My research focuses on affect and decision making -- specifically, on the question when people decide not to act. I study missed opportunities, previous investments and counterfactual thinking to understand why people stay inactive, and I am interested in who especially tends to involve these previous events in their decisions. This leads to interesting new insights. For example, my research showed that people who are generally more active, because they easily get over previous negative events, are more likely to quit failing projects although they already invested in them, and that people who are generally unhappy, because they tend to brood over negative events, are happier when they receive positive outcomes. These findings can be applied in economic and consumer settings, such that we understand who enjoys which purchases more, and which situations lead people to forgo attractive purchases, or financial opportunities.
Primary Interests:
- Emotion, Mood, Affect
- Judgment and Decision Making
- Motivation, Goal Setting
- Personality, Individual Differences
- Persuasion, Social Influence
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Journal Articles:
- Van Putten, M., Zeelenberg, M., & Van Dijk, E. (2013). How consumers deal with missed discounts: Transaction decoupling, action orientation and inaction inertia. Journal of Economic Psychology, 38, 104-110. doi: http://dx.doi.org/10.1016/j.joep.2012.09.008.
- Van Putten, M., Zeelenberg, M., & Van Dijk, E. (2010). Who throws good money after bad? Action vs. state orientation moderates the sunk cost fallacy. Judgment and Decision Making, 5, 33-36
- Van Putten, M., Zeelenberg, M., & Van Dijk, E. (2009). Dealing with missed opportunities: Action vs. state orientation moderates inaction inertia. Journal of Experimental Social Psychology, 45, 808-815.
- Van Putten, M., Zeelenberg, M., & Van Dijk, E. (2008). Multiple options in the past and the present: The impact on inaction inertia. Journal of Behavioral Decision Making, 21, 519-531.
- Van Putten, M., Zeelenberg, M., & Van Dijk, E. (2007). Decoupling the past from the present attenuates inaction inertia. Journal of Behavioral Decision Making, 20, 65-79.
- Van Putten, M., Zeelenberg, M., van Dijk, E., & Tykocinski, O. E. (2014). Inaction inertia. European Review of Social Psychology, 123-159. doi: 10.1080/10463283.2013.841481
- Van Putten, M., Zeelenberg, M., van Dijk, E., & Tykocinski, O. E. (2013). Inaction inertia. European Review of Social Psychology, 123-159. doi: 10.1080/10463283.2013.841481
- Zeelenberg, M., Nijstad, B., Van Putten, M., & Van Dijk, E. (2006). Inaction inertia, regret, and valuation: A closer look. Organizational Behavior and Human Decision Processes, 101, 89-104.
- Zeelenberg, M., & Van Putten, M. (2005). The dark side of discounts: How missing a discount may promote brand switching. Psychology and Marketing, 22, 611-622.
Courses Taught:
Marijke van Putten
Department of Social and Organizational Psychology
Leiden University
Wassenaarseweg 52
2300 RB Leiden
The Netherlands
- Phone: +31 (0)71 5276845
- Fax: +31 (0)71 5273619